2018, Vol. 1, Issue 1

author(s)
Priya

abstract
Regional Rural Banks in India play an important role in the rural development. The RRBS have more reached to the rural population of India, through their network. The growth of rural area in India is mainly be determined by their financial strength. Regional Rural Banks are fundamental financing institution at the rural level which meet the credit needs of different types of agriculture credit in rural areas. Here is the main objective of this research paper is to know about the Regional Rural bank’s financial services and the satisfaction level of customers of regional rural banks. Have the customers of regional rural banks know about all the services of banks. So after studying and collecting some reviews from the customers through questionnaires it is found that due to the lack of proper communication customers have less knowledge about the services of banks. Government should increase the number of branches and representatives should be banks who can provide rural customers with complete knowledge about loan facilities, Kissan Credit Cards, and Kissan Debit Cards. Updated technology should be used to save time. But from some other aspects, it is also found that due to the increase in the education level young generation of the rural area have better knowledge banks cannot untapped the rural population, the situation is changing because there are many players in the market if one bank lacks services in the rural area another blank will capture the market. So, we can say that the rural market of banking product and services are now in the growing stage. In the future, rural banks provide better service in rural areas. Banks are trying to appoint efficient staff. Banks are not only focusing on the Agro sector but also on other services such as personal loans, Pensions, insurance, etc.