International Journal of Research in Finance and Management
2019, Vol. 2, Issue 2
Current trends in internet marketing study on consumer buying behavior and satisfaction
Sabha, Zehra and Baziga Farooq
The manner in which Indian buyers are spending their cash on different things has changed lately. Presently a-days expanding entrance of intrigue and online life, the acquiring conduct of Indian purchasers has changed significantly. India is viewed as in its third spot for E-assessment. The paper is centered around the discernments, purchasing conduct and buyer fulfillment in Indian market. Shopper conduct is the investigation of people, gatherings, or association and the procedures they uses to choose, verify and discard items, administrations, encounters or thoughts to fulfill needs and the effects that these procedures have on the customer and society.