2020, Vol. 3, Issue 1

author(s)
MK Agarwal

abstract
The penetration of multinational corporations (MNCs) into rural India represents a transformative phase in the country’s economic development. As over 65% of India's population resides in rural areas, MNCs see untapped potential for market expansion, supply chain integration, and talent sourcing. This article delves into the strategic approaches adopted by MNCs in engaging rural markets, the socio-economic challenges they encounter, and the promising impact their involvement could bring. It critically examines case studies, corporate strategies, and government collaborations, presenting a nuanced view of rural India's emerging role in global business dynamics.