2020, Vol. 3, Issue 2

author(s)
Dr. Uttam Kumar Purbey

abstract
Rural development is one of the key factors who plays very important role in the development of any county whose more than half population resides in rural area .as we know that India is an agriculture country and about 69% of its population directly or indirectly depends on agriculture sector. In spite of being most important sector it is facing lots of the problem. Condition is worst enough which leads to the suicide of farmers. Farmers are still in down position to get benefits of their work. They are still not have any idea about how to sale? How to get right price of their produce? They don’t know how to channelize their produce? and if they face any losses then how to overcome from this?. They don’t know the latest technologies. So far the betterment of farmers and ultimately for the rural development there is a need to know the importance of proper marketing of agriculture produce and how the better marketing affects the farmers livelihood. This paper deals with Agri-Business Challenges and oppurtunities in India. It outlines the possible ways and means of practicing Agri-Business in India. It explores a more than 50 opportunities of doing Agri-Business in India and also the constraints and challenges in practicing Agri-Business in India. This paper concludes with some important findings along with policy suggestions.