2021, Vol. 4, Issue 1

author(s)
M Selvamuthu, S Logeswari and S Karthika

abstract
The setup and flourishment of Micro Small and Medium Enterprises is a resourceful input leading to the rapid development of economic and social prospects. MSMEs are the medicines which Indian Economy needs at this moment. CSR activities can help to a great extent in improving the survival rate of MSMEs and may offer more opportunities for business competitiveness, nationally and internationally. CSR helps to create and develop entrepreneurial foundation of the nation by supporting the enterprises through supply of raw materials and a range of components required for production or manufacturing. The main aim of this research paper is to examine the role of CSR activities in the betterment of MSMEs. Another motive is to examine the impact of strategies of CSR on expansion of MSMEs in INDIA. This paper gives evidences that CSR activities are not only helping the Big Companies but also small enterprises by creating competitiveness amongst MSMEs.