2021, Vol. 4, Issue 2

The stock market is often viewed as a gateway to wealth creation and financial independence. However, in India, a significant portion of the population remains hesitant and fearful about investing in the stock market. A self-developed questionnaire was developed for the collection of primary data on the basis of a five-point Likert scale. Direct effects were tested and confirmed with the help of bootstrapping procedures in PLS-SEM. Educating people about why should we invest in the stock market is one way we can rectify this.