2021, Vol. 4, Issue 2

author(s)
Manju Dubran

abstract
The COVID-19 pandemic has significantly altered consumer behaviour, resulting in lasting changes in purchasing preferences and buying patterns. This study examines post-pandemic consumer behaviour through an empirical review of existing scholarly evidence, with particular focus on how consumption decisions have evolved following the easing of pandemic-related restrictions. Using a secondary research methodology, the study synthesises findings from peer-reviewed literature published from 2015 onwards to identify key behavioural shifts in the post-COVID context. The analysis reveals that consumers have become more value-conscious, digitally oriented, and health-aware, with heightened emphasis on brand trust and informed decision-making. Persistent economic uncertainty and psychological factors have contributed to more cautious and deliberate consumption behaviour, while digital channels continue to play a central role in the purchasing process. The study contributes to contemporary consumer behaviour research by clarifying how pandemic-induced adaptations have stabilised into enduring post-pandemic consumption patterns.