International Journal of Research in Finance and Management
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E-ISSN: 2617-5762|P-ISSN: 2617-5754

2022, Vol. 5, Issue 2

The impact of mobile applications on tourist behavior in national capital region

Poonam Rajora

Mobile gadgets are more prevalent in our daily lives and have a significant impact on how we travel. The market for mobile applications has grown rapidly in recent years. Organizations make an effort to occupy this space for customer interaction. In this context, it's crucial to research how mobile apps are used for making travel plans and the elements that influence how widely they're used across age groups. The usage patterns, friendliness, liked and disliked features, and beliefs regarding mobile apps for travel planning are all examined in this study. As a relatively new technological development, mobile applications, it has been crucial to examine the impact of the mindset to use mobile apps before traveling. The results of this study are based on a total of 60 responses from the National Capital Region (NCR) of India through a structured questionnaire. I used content analysis to examine the responses. This study demonstrates that respondents have different usage behaviors and opinions. The results also show that users possess the quality of innovation and individuality, which promotes the use of mobile applications during their travel plan.
The paper will analyze the effect of mobile applications on travelers' behaviors and perceived usefulness, usage attitude, usage intentions, and usage intentions. Thus, the finding shows travelers have a favorable usage attitude toward mobile applications, which leads to a favorable usage intention. The results could be used to explain the behaviors among travelers for adopting mobile apps. The existing results were either simplistic or sufficient to fully describe the factors influencing the adoption of mobile apps, so this study makes a substantial contribution to the relevant study.
Pages : 321-328 | 301 Views | 158 Downloads


International Journal of Research in Finance and Management
How to cite this article:
Poonam Rajora. The impact of mobile applications on tourist behavior in national capital region. Int J Res Finance Manage 2022;5(2):321-328. DOI: 10.33545/26175754.2022.v5.i2d.258
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