International Journal of Research in Finance and Management
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E-ISSN: 2617-5762|P-ISSN: 2617-5754

2022, Vol. 5, Issue 2

Green marketing: Green activities influencing consumer’s perception

Shivani Gupta and Dr. Priti Sharma

Green activities are undertaken to reduce environmental harmful activities which make the environment degraded and polluted. Sustainable development also gets encouraged with the activities of Reduced carbon emission, recycling of packages, and water conservation. For conducting this study, a questionnaire was prepared and data was collected from 50 respondents through WhatsApp and email. Through this study, the relationship between green activities and consumer perception has been studied. It has concluded through the analysis of data that there exists a positive relation between reduced carbon emission and consumer perception; water conservation and consumer's perception; and recycling of packages and consumer’s perception.
Pages : 329-336 | 102 Views | 45 Downloads
How to cite this article:
Shivani Gupta, Dr. Priti Sharma. Green marketing: Green activities influencing consumer’s perception. Int J Res Finance Manage 2022;5(2):329-336. DOI: 10.33545/26175754.2022.v5.i2d.270
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