International Journal of Research in Finance and Management
  • Printed Journal
  • Indexed Journal
  • Refereed Journal
  • Peer Reviewed Journal
E-ISSN: 2617-5762|P-ISSN: 2617-5754

2023, Vol. 6, Issue 1

The state of Vietnam e-commerce platforms and some marketing strategy related solutions

Dinh Ba Hung Anh, Tran Thi Lan Chi and Luu Minh Loi

E-commerce can be considered one of the fastest-growing sectors now. That also means the level of competition is more complex than ever. Shopee and Lazada can be considered twotypical e-commerce platforms of the industry with commensurate competitiveness. Especially, the marketing strategy betweenthese two e-commerce platforms is always a topic of discussion that attracts a lot of attention. Although Lazadalaunched 3 years ago that has a lower position than the competition now. The article shows the marketing activities of Lazada and Shopee in recentyears. Giving comparisons, analysis, and evaluation to have a broader perspective on the role of marketing in e-commerce, thereby proposing marketing strategies for Lazada along with therest of the e-commerce platforms.
Pages : 90-93 | 155 Views | 57 Downloads
How to cite this article:
Dinh Ba Hung Anh, Tran Thi Lan Chi, Luu Minh Loi. The state of Vietnam e-commerce platforms and some marketing strategy related solutions. Int J Res Finance Manage 2023;6(1):90-93. DOI: 10.33545/26175754.2023.v6.i1b.199
Related Journals
Important Publications Links
International Journal of Research in Finance and Management

International Journal of Research in Finance and Management

Call for book chapter
close Journals List Click Here Other Journals Other Journals
International Journal of Research in Finance and Management