Research on factors affecting the application of E-commerce in small and medium enterprises in Ho Chi Minh City
Luu Thi Thanh Mai, Dinh Ba Hung Anh and Pham Bao Chau
E-commerce is increasingly asserting its role in bringing better business performance to small and medium-sized enterprises, as well as allowing small and medium-sized enterprises to compete with larger enterprises. Applying e-commerce in business is a topic that many businesses, especially small and medium-sized enterprises, are very interested in. The article aims to systematize the theoretical basis as well as identify the factors affecting the application of e-commerce, the case study in small and medium-sized enterprises in Ho Chi Minh City. The article uses quantitative and qualitative research methods with tools such as the scale of influencing factors tested by the reliability coefficient Cronbach's Alpha, exploratory factor analysis EFA and multivariate regression analysis through statistical software SPSS. The results of this study contribute to helping small and medium-sized realize the importance and benefits of e-commerce application in their development strategy and managers of small and medium-sized enterprises to consult to plan e-commerce development strategies.
Luu Thi Thanh Mai, Dinh Ba Hung Anh, Pham Bao Chau. Research on factors affecting the application of E-commerce in small and medium enterprises in Ho Chi Minh City. Int J Res Finance Manage 2023;6(1):118-122. DOI: 10.33545/26175754.2023.v6.i1b.204