A study on the influence of E-banking service quality on millennials: Evidence from Indian banking sector
Adithya A, Mihir Mehta, Goutam G Hiremath, Tanya Amrit, Swayam Agarwal, Dr. Priya Makhija and Megha Kukreja
The motive of this research on the Influence of E-Banking Service Quality on Millennials is to know the perspective and the amount of satisfaction gained by the millennials in India by using E-banking services offered by the Indian Banks. For this first we need to understand the number of millennials who have accepted the use of electronic banking and consequently the frequency of usage of this facility. The study is made by the information acquired from the Indian millennials. Indian Banking System is growing rapidly with which there is always a chance to improvise. Understanding the perspective of the bank is also important. For that this study heads towards the types, importance and the introduction to E-banking in India. Since a last few years, E-banking has emerged to be a very important part of banking throughout the whole world, so realising the factors for success & need and challenges for the adoption is also very important. Now approaching towards the main part of the research, millennials in India has a very tricky range of age because they are the ones who have been a complete part of traditional as well as the new era of banking, which is electronic banking. So knowing their mentality and acceptance towards the latter type of banking is very important. This study opens the door of understanding for the improvements, positive and negative impacts created by the E-banking. It also adds the knowledge on the acceptance and practising of e-banking in India by subjugating the role played by trust in millennial Indians’ intentions to use e-banking technology in a vast country like India. The study also flourishes the relation of millennials with trust, social influence and the following of the trends.
Adithya A, Mihir Mehta, Goutam G Hiremath, Tanya Amrit, Swayam Agarwal, Dr. Priya Makhija, Megha Kukreja. A study on the influence of E-banking service quality on millennials: Evidence from Indian banking sector. Int J Res Finance Manage 2023;6(1):207-215. DOI: 10.33545/26175754.2023.v6.i1c.212