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E-ISSN: 2617-5762|P-ISSN: 2617-5754
Peer Reviewed Journal
2023, Vol. 6, Issue 1
A study of investor’s behavior towards various investment avenues in Haryana
Rakesh Garg
Investment and saving are becoming a serious concern for the people of today’s world. They are now more concern to invest their hard-earned money to get good returns in future. The investment objective and investment avenues of an individual changes from time to time as per their needs and financial status. People are now having their own risk and return perceptions and according to that they were divided into different categories. The study shows that there is a significant difference shown by these different segments of investors in their perceptions.
Study focused on risk and return perception of the
investors, investment objective, investment avenues, and association of age and
gender with investors’ segmentation. The study had analyzed and determined
various investors’ segmentation based on their Risk and Return perception and
concluded that there is a significant difference among various investors’
segmentations based on investors’ risk perception.
Along with investment objective, study also
found that there is a significant difference in the mean values of the three
investment categories for the investment avenues. Researcher studied the Impact
of investors’ segmentation on investment objective and found that there is a
significant impact of various investors’ segments on investment objectives,
while focusing on investment avenues.
The primary data collected from 500 investors
residing in Haryana state in 4 districts i.e. Panipat, Sonipat, Jind and
Karnal. The study concludes that the investment community has shown much
interest in investing in safer, most liquid and high return investment
portfolios and other different financial products available in the markets.
Dividend, tax benefit, quick gain, right shares and liquidity are the most
important reasons behind the investment objective.
Pages : 273-281 | 89 Views | 46 Downloads
How to cite this article:
Rakesh Garg. A study of investor’s behavior towards various investment avenues in Haryana. Int J Res Finance Manage 2023;6(1):273-281. DOI: 10.33545/26175754.2023.v6.i1c.495
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