2023, Vol. 6, Issue 1

author(s)
Ruchi Thakur, Satyashree Girdhari Kejriwal and Preksha Tondankar

abstract
The emerging financial paradigm termed "neobanking" has replaced conventional bank branches with digital banking services. Through the integration of contemporary technology, artificial intelligence, and intuitive mobile interfaces, these banks provide services such as expedited account setup, instantaneous transactions, expenditure tracking, and customized financial management. Competitive pricing, ease of use, and tailored banking solutions offered by Neobanks appeal to many small enterprises and technologically adept millennial. In an increasingly digitalized financial landscape, neobanking significantly transforms client experience, access to financial services, and competitiveness.