International Journal of Research in Finance and Management
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E-ISSN: 2617-5762|P-ISSN: 2617-5754

2023, Vol. 6, Issue 2

Examining the influence of corporate social responsibility on future buying intentions: Exploring moderating effects of loyalty, satisfaction and brand attitude

Dr. Anuradha Gupta and Dr. Sonia Sabharwal

Corporate Social Responsibility is a concept where businesses aim to conduct themselves in a way that benefits society and the environment, alongside making profits. The study explores Community Corporate Social Responsibility (CSR)’s impact on consumer behaviour, including loyalty, satisfaction, brand attitude, and willingness to make future purchases. The research of Community CSR on various variables explores how loyalty, satisfaction, and brand attitude influence the connection between Community CSR and future buying willingness. Using the quantitative methodology, we conducted a structured survey with a diverse group of consumers, followed by statistical analyses such as regression and moderation analyses to assess the hypotheses.
Pages : 254-261 | 195 Views | 80 Downloads


International Journal of Research in Finance and Management
How to cite this article:
Dr. Anuradha Gupta, Dr. Sonia Sabharwal. Examining the influence of corporate social responsibility on future buying intentions: Exploring moderating effects of loyalty, satisfaction and brand attitude. Int J Res Finance Manage 2023;6(2):254-261. DOI: 10.33545/26175754.2023.v6.i2c.296
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