2023, Vol. 6, Issue 2

author(s)
Dr. Anuradha Gupta and Dr. Sonia Sabharwal

abstract
Corporate Social Responsibility is a concept where businesses aim to conduct themselves in a way that benefits society and the environment, alongside making profits. The study explores Community Corporate Social Responsibility (CSR)’s impact on consumer behaviour, including loyalty, satisfaction, brand attitude, and willingness to make future purchases. The research of Community CSR on various variables explores how loyalty, satisfaction, and brand attitude influence the connection between Community CSR and future buying willingness. Using the quantitative methodology, we conducted a structured survey with a diverse group of consumers, followed by statistical analyses such as regression and moderation analyses to assess the hypotheses.