2023, Vol. 6, Issue 2

author(s)
Prince Rohit and Dr. Nidhi Walia

abstract
This comprehensive research study aims to highlight the origin of quality investing and to identify the measures used as a proxy for quality investing in the past. This study evaluated the performance of these quality measures in different markets and found them significant. Among these quality investing measures, F_Score and Gross profitability were found to be outperforming the market and other quality measures. Most of the studies on quality investing were concentrated in North America and Europe. Further, this study identifies areas explored in the field of quality investing and addresses potential research gaps that can be endeavoured by future researchers.