International Journal of Research in Finance and Management
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E-ISSN: 2617-5762|P-ISSN: 2617-5754

2024, Vol. 7, Issue 1

The role of strategic intelligence using information technology in enhancing competitive advantage a field study of a number of industrial organizations in Iraq

Majeed Meteab Mezher and Souad Kamoun-Chouk

The study sought to elucidate the function of strategic intelligence in its many aspects (insight, future vision, motivation, systemic thinking, partnership) by utilizing information technology to enhance the dimensions of competitive advantage (cost, quality, innovation, and reputation). The study employed a descriptive analytical approach. The research population consisted of employees at industrial enterprises listed on the Iraq Stock Exchange in the regular, second, and third markets, totaling 21 companies. There were a total of 748 persons from senior, middle, and executive management in the community. In order to gather data for the field study, a survey was created and sent to a representative sample. Out of a total of 254 items, 236 questionnaires were retrieved and deemed appropriate for statistical analysis. Through the examination of the study data and the use of single and multiple regression analysis using the statistical program SPSS 24, the hypotheses were tested.
The researcher's findings indicate that Iraqi industrial enterprises have an average degree of strategic intelligence, utilization of information technology, and competitive advantage, both overall and on a dimensional level. The hypothesis testing findings demonstrated a favorable influence of the strategic intelligence dimensions on the competitive advantage dimensions. The utilization of information technology also has a favorable influence on the individual aspects of competitive advantage, namely cost, quality, innovation, and reputation. The findings indicated a favorable influence of strategic intelligence on the utilization of information technology. Furthermore, the utilization of information technology has a beneficial effect on the correlation between strategic intelligence and competitive advantage. It enhances the organization's competitive position.
Pages : 359-367 | 127 Views | 67 Downloads


International Journal of Research in Finance and Management
How to cite this article:
Majeed Meteab Mezher, Souad Kamoun-Chouk. The role of strategic intelligence using information technology in enhancing competitive advantage a field study of a number of industrial organizations in Iraq. Int J Res Finance Manage 2024;7(1):359-367. DOI: 10.33545/26175754.2024.v7.i1d.317
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