2024, Vol. 7, Issue 1

author(s)
Sutanu Bhattacharjee, Sonia Laskar and Dr. HR Laskar

abstract
The study aims to analyse the influences of demographic variables on the saving and investment patterns of working-class people, as well as their knowledge level towards financial and physical assets. The data for the study is collected through a well-structured questionnaire. The study revealed that most of the respondents prioritize acquiring physical assets as their primary savings and investment goal, with earning interest being the primary driving force. Respondents believe saving and investing are crucial for securing old age and also to focus on their children's education. The findings of the study suggest that financial institutions should focus on improving awareness among the public about different savings and investing avenues. It is important to educate individuals about the risks and returns associated with different investment options, especially for those who prefer short-term investments.