International Journal of Research in Finance and Management
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E-ISSN: 2617-5762|P-ISSN: 2617-5754

2024, Vol. 7, Issue 2

The role of the interactive relationship between digital transformation and strategic intelligence and its reflection on outstanding performance

Omar Allaw Dawood and Frikha Hela Moalla

The current study addressed the interactive role of strategic intelligence and digital transformation and their impact on enhancing outstanding performance. The researcher sought to fit his current study into these variables within a comprehensive framework in an attempt to study the correlation and impact between them, by answering the following questions: Does the field under study have an idea about strategic intelligence? And digital transformation, and what is the nature of this type of intelligence and digital transformation processes at this university? Is there a clear perception among the university administration being investigated about the outstanding performance in the university field? Do digital transformation processes contribute to enhancing outstanding performance at the university under investigation? Is there a significant correlation and influence between the study variables? In answer to the above questions, a hypothetical model was developed that depicts the nature of the relationship and influence between strategic intelligence processes represented by (vision, empowerment, ability to motivate employees, partnership, creativity) and the areas of digital transformation (strategy, organizational culture, transformational leadership, human resources), and dimensions The outstanding performance represented by (openness and effective orientation, continuous improvement, and quality of the workforce) resulted in seven main hypotheses, each of which includes a set of sub-hypotheses, which were tested using a number of statistical methods for the data collected through the questionnaire form that was distributed to the study sample, consisting of (201) An individual working at the Iraqi university under study. The study reached a set of conclusions, the most important of which is: There is a significant correlation between processes between the three variables. The study also proved the existence of a significant effect between the three variables, and based on the results reached by the study, it concluded with a set of proposals. The most important of which is: the urgent need to change the culture of the university in general and colleges in particular with regard to strategic intelligence, digital transformation, outstanding performance, and patterns of dealing with them. Also, the necessity of benefiting from the experiences of other local and international universities in the field of developing strategic intelligence and digital transformation through exchanging visits, holding conferences and seminars, and learning about the contents of performance. Outstanding and the most important criteria for achieving it.
Pages : 380-390 | 45 Views | 18 Downloads


International Journal of Research in Finance and Management
How to cite this article:
Omar Allaw Dawood, Frikha Hela Moalla. The role of the interactive relationship between digital transformation and strategic intelligence and its reflection on outstanding performance. Int J Res Finance Manage 2024;7(2):380-390. DOI: 10.33545/26175754.2024.v7.i2d.388
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