2024, Vol. 7, Issue 2

Cryptocurrency, a relatively new financial innovation, has sparked widespread interest in recent years, particularly among younger demographics such as college students. As digital currencies such as Bitcoin and Ethereum continue to dominate headlines, college students' familiarity and impression of cryptocurrency has become essential for assessing its future adoption and investment opportunities. This study investigates the level of investor awareness, interest, and perception of cryptocurrencies among college students, a demographic that represents the future of technical and financial advancement.

College students are often seen as technologically adept and open to new technologies, making them an ideal group for researching cryptocurrency awareness. However, the complexity, volatility, and lack of legal structures surrounding cryptocurrencies have piqued interest while also raising concerns. This study looks at how students comprehend important cryptocurrency concepts such as blockchain technology, decentralized finance (DeFi), digital wallets, and the risks of investing in these digital assets.

The findings indicate that, while a considerable majority of college students are aware of cryptocurrencies, their level of understanding differs. Many students have a shallow understanding based on media exposure or peer discussions, with a lesser fraction having participated in actual trading or investment. Factors such as field of study, access to financial education, and socioeconomic status all influence the level of awareness. Students in technology-related professions have a better understanding of the underlying blockchain technology, but those in finance and economics are more aware of the investment opportunities and hazards.

Despite increased interest, many students are concerned about the volatility and unpredictability of the bitcoin market. Regulatory uncertainty and the possibility of fraud or hacking are highlighted as major causes for hesitation. Furthermore, the absence of formal financial instruction on bitcoin in college curricula inhibits students' capacity to make sound investment decisions.

This study emphasizes the need for improved educational programs to give college students a thorough understanding of bitcoin. Colleges can help students navigate the evolving financial world with greater confidence by addressing knowledge gaps and concentrating on appropriate investment practices. The development of cryptocurrencies as a mainstream asset class may be heavily reliant on the understanding and preparedness of young investors, making it critical to cultivate a well-informed student body.