2024, Vol. 7, Issue 2

author(s)
S Sankar and K Meera

abstract
The rapid growth of fintech startups has changed the landscape of financial services, but the determinants of their success remain complex and diverse. This article examines the key factors contributing to the success of new fintech startups, focusing on internal and external influences. The research uses an integrated approach that combines quantitative analysis of business data with qualitative interviews with stakeholders, including founders, investors, and controllers. Key decisions identified include technological innovation, business flexibility, customer solutions, access to capital markets, and governance. These findings provide insights for entrepreneurs, investors, and policymakers, providing a way to foster success and innovation in the fintech sector.