2025, Vol. 8, Issue 1

author(s)
Abdulazeez Mohammed Alwan and Hussain Elttayef Hamad

abstract
The study aimed to test the role of management with evidence in enhancing the reputation of the organization at the Northern Technical University, and the descriptive approach corresponding to the theoretical study was followed by relying on office research, journals, the Internet, in order to provide clear concepts for the variables of the study, and the researcher also used the questionnaire as a tool for data collection, and the analytical statistical approach in testing hypotheses to reach the extent of their validity from Relying on the statistical program SPSS V.27, the study reached a set of conclusions, the most important of which is that the reputation of the Northern Technical University was evaluated positively in the dimensions of quality and attractiveness, with the need to improve efforts to continuously improve quality, and the participants in the study showed a good appreciation of research and experimental evidence, with a clear preference for experimental evidence over research in support of their management practices, and the study also found that There is a strong statistically significant impact of evidence-based management in its dimensions (Research evidence, empirical evidence) in enhancing the reputation of the organization.