2025, Vol. 8, Issue 1

To fulfill this objective, this study adopts quantitative research approach, which includes collection of primary data from online survey using Google Form. A self-structured questionnaire has been used to examine investment patterns of Millennialss. It includes questions related to demographics and their investment behavior based on 5-point Likert scale. For data analysis, this study uses a combination of statistical tests using SPSS 22.0 software, such as Correlation analysis, Regression Analysis, etc. to determine the relation between social media usage and investment behaviors. The study recommends fulfilling the need for financial literacy among young investors to prevent impulsive spending and make informed decisions. It will provide meaningful insights to decision-makers to promote universal financial literacy with tailored strategies to engage Millennials investors.