2025, Vol. 8, Issue 1

author(s)
Ramil Abbasov and Zohaib Hassan Sain

abstract
In a rapidly evolving global economy, business management has undergone significant transformations influenced by technological advancements, globalization, and dynamic market demands. This paper explores the fundamental principles of business management while addressing emerging trends, key challenges, and future directions. Using a systematic literature review, case studies, and expert interviews, the study underscores the importance of strategic agility, leadership, innovation, and digital integration. It also examines the impact of COVID-19, sustainability trends, and generational workforce shifts. The findings suggest that effective business management in the 21^st century requires a holistic, adaptive, and forward-thinking approach, emphasizing digital transformation, organizational agility, and sustainability. Key findings highlight the critical role of digital technologies in driving operational efficiency, the need for resilient leadership, and the integration of sustainability into strategic planning.