2025, Vol. 8, Issue 1

This study aims to examine the effectiveness of financial management as reflected in financial planning, internal control, and administrative control.

To determine the impact of financial management on Zain Telecom's marketing strategy. The researcher adopted an analytical approach. The questionnaire was distributed to the employees of Zain Telecom, and the sample size was 150 people. The main findings drawn from the study include that financial management plays an effective and vital role in determining the marketing strategy of Zain Telecom in Iraq. Through this, the researcher recommends improving the communication and collaboration between the financial management and marketing departments of Zain Telecom in Iraq to ensure the continuous achievement of organizational goals.