2025, Vol. 8, Issue 1

author(s)
Vinay Kumar Mishra and Tej Bahadur Kannaujiya

abstract
The growing popularity of index funds in India, particularly among retail investors, reflects a shift in how people approach investing. Traditional financial theories assume that investors act rationally, but in reality, emotions and psychological biases often guide their decisions. This conceptual paper explores how behavioral finance-a field that combines finance with human psychology-explains why index funds are becoming a preferred investment choice in India. Common behavioral patterns like loss aversion, herd behavior, mental accounting, and overconfidence significantly influence Indian investors. Index funds tend to align well with these biases, offering a simple, low-cost, and diversified way to invest. Investors who fear losses feel more comfortable with the broad market exposure of index funds, while those influenced by trends or social proof are likely to follow peers and influencers recommending such options. This study is based on secondary data from industry publications, academic literature, and market trends. It shows that the preference for index funds is not purely based on rational analysis, but also on behavioral comfort and emotional security. The paper highlights the importance of understanding these factors to create better financial strategies for investors, advisors, and policymakers.