2025, Vol. 8, Issue 2

author(s)
Maryam Muzahem Abbas

abstract
This study aimed to explore the impact of financial technology on the insurance industry through a case study of Allianz Iraq, adopting the descriptive analytical approach. Data were collected from a sample of 100 employees, using a questionnaire as the main tool for collecting information. Statistical analysis was used to evaluate the results, as the results showed that financial technology enhances the efficiency of operational processes and improves customer experience, while the company suffers from implementation challenges, including resistance to change and lack of training. The study recommended developing comprehensive training programs, promoting a culture of innovation, improving technological infrastructure, in addition to providing continuous support to employees and periodically evaluating performance, which contributes to enhancing the use of financial technology and improving the overall performance of the company.