2025, Vol. 8, Issue 2

author(s)
Shafaq Fareed, Rasheed K and Zeba Naseem

abstract
This review article studies the linkage between financial inclusion and behavioural finance as to mitigate behavioural impediments to universal formal financial services' access. The research sheds light on the challenges of scaling financial inclusion and the complexity of financial decisions by focusing on important behavioral factors, such as Social norms, present bias, overconfidence, risk perception, financial literacy, and an assessment of the current solution. Addressing this financial inclusion implementation gap involves a broader and more systemic engagement with cognitive biases by policymakers and practitioners as they design and implement policies. In the long term it will also stimulate economic empowerment and development.