2025, Vol. 8, Issue 2

author(s)
S Umamaheswari, P Kowsalya and A Kumaraguru

abstract
This study investigates how investor perception influences the selection of mutual funds in India with regard to behavioral aspects such as financial literacy, risk-taking capability, and demographic variables. A standardized survey tool was used, and answers from 103 retail investors were garnered through random sampling. Significant statistical measures such as chi-square tests, ANOVA, and correlation analysis were applied to derive relationships among perception factors and investment decisions. Results indicate that experience, risk behavior, and past performance are significant determinants of fund choice. This study offers valuable insights to fund managers, advisors, and policymakers to tailor strategies according to investor psychology.