2025, Vol. 8, Issue 2

Corona virus pandemic has been acknowledged as a world level crisis by the World Health Organization (WHO), which has significant impacts on global economies, and India. The pandemic led to widespread disruptions in economic activities, including investments, due to lockdowns, social distancing, and other preventive measures.

The research employs a descriptive and exploratory design, utilizing both first that is primary and second hand that is secondary data. Primary data is collected through structured questionnaires and interviews with approximately 200 rural investors across two divisions in Haryana. Secondary data is gathered from existing literature, journals, and reports. Data analysis is conducted using statistical tools such as SPSS, with techniques including percentage analysis, and T-tests to compare investment patterns, the variables which impact the investment, the issues and challenges on the basis of the occupation.

The study hypothesizes that there are significant differences in investment patterns, influencing factors, and challenges faced by rural investors after COVID-19. By addressing these objectives, the research aims to provide insights into how the pandemic has reshaped rural investment behavior in Haryana, offering valuable information for policymakers and financial institutions to design targeted interventions to support rural investors in post-pandemic recovery.