2025, Vol. 8, Issue 2

author(s)
Gopala KN

abstract
Bridging the digital divide is crucial for empowering rural women entrepreneurs, especially since gaps in digital access, skills, and infrastructure continue to hold back inclusive economic growth in developing areas like India. Research shows that efforts by social organizations, training programs, and government-led digital inclusion initiatives can significantly boost digital literacy and entrepreneurial opportunities for rural women. This, in turn, helps them gain better access to markets, financial services, and business networks. Even though there are major hurdles—like the fact that only 25% of rural women in India have internet access compared to 49% of rural men—focused digital inclusion strategies have made a real difference in post-pandemic recovery, enhancing business performance and socio-economic empowerment, as highlighted by quantitative surveys and mixed-method analyses. The ongoing issues of limited digital infrastructure, costs, and socio-cultural barriers highlight the urgent need for customized policies and community support to promote equitable participation and sustainable rural development.