The Indian stock market, one of the world's fastest expanding financial ecosystems, attracts both domestic and foreign investors. Understanding the elements that influence an individual's decision to engage in the stock market is crucial. This study seeks to discover and examine determinants of investing intention in the Indian stock market by combining behavioral finance theories with empirical data. The study takes a mixed-method approach, combining quantitative surveys and qualitative interviews to provide a thorough picture of investor behavior. The findings show that financial awareness and risk tolerance are the most important determinants of investing intention. Economic factors, such as market volatility and interest rates, also influence investor confidence. These findings have consequences for financial advisers, politicians, and market regulators who want to increase participation and stability in the Indian stock market. Further study should investigate long-term trends and the influence of upcoming technology. The findings highlight the significance of investor education and awareness in shaping positive investment behavior.
International Journal of Research in Finance and Management
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