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International Journal of Research in Finance and Management
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E-ISSN: 2617-5762|P-ISSN: 2617-5754
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2025, Vol. 8, Issue 2

Implementation of Business Gamification in Banking Financial Securities and Insurance (BFSI)

Sriram Gopalan G and Deepak Raj S

Business gamification uses game-design principles like points, levels, challenges, and rewards in non-game organizational business processes to improve motivation, engagement,knowledge and performance. By adding playful elements to workflows, it turns routine tasks into more interactive and rewarding experiences. This change encourages better behavior and long-term participation. Many sectors, such as business operations, education, healthcare, and software development, are increasingly using this approach to boost productivity, knowledge retention, and user satisfaction. The success of business gamification depends not just on surface-level rewards but also on matching game mechanics with deeper motivators like autonomy, mastery, and purpose. While research shows it can lead to measurable improvements, challenges persist in maintaining long-term engagement, preventing over-justification effects, and ensuring ethical design. This paper looks at the practical implementation of gamification from traditional way of gaming presenting it as a useful framework for improving organizational efficiency and user experience and knowledge.

Pages : 960-967 | 59 Views | 23 Downloads


International Journal of Research in Finance and Management
How to cite this article:
Sriram Gopalan G, Deepak Raj S. Implementation of Business Gamification in Banking Financial Securities and Insurance (BFSI). Int J Res Finance Manage 2025;8(2):960-967. DOI: 10.33545/26175754.2025.v8.i2j.635
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