2025, Vol. 8, Issue 2

author(s)
Tran Thanh Trung, Pham Van Dan Duy and Do Thi Thanh Truc

abstract
Data were gathered from 290 homestay tourism spots in the Mekong Delta through a questionnaire-based survey. We used Structural Equation Modeling (SEM) with SmartPLS 4 to analyze the data. The findings show that environmental and economic sustainability boost tourist satisfaction and encourage them to revisit. We also found that local community attitudes play a key role in how satisfaction affects the intention to return. This suggests that focusing on sustainability can make visitors happier with their stay. Homestay owners are encouraged to adopt eco-friendly and sustainable practices to attract more guests. Additionally, creating job opportunities for residents can make visitors more likely to come back. Our research offers helpful insights for accommodation owners by highlighting the critical influence of local community attitudes on the relationship between visitor satisfaction and the intention to revisit.