2026, Vol. 9, Issue 1

Digital banking has not only enhanced operational efficiency but has also significantly altered the way customers interact with their banks. However, the success of these services depends largely on customer satisfaction, which is influenced by multiple factors including usability, reliability, trust in security, customer support, and overall digital literacy. This study aims to assess the level of customer satisfaction toward digital banking services offered by public sector banks in Hyderabad city. By analyzing demographic characteristics, usage patterns, and challenges faced by users, the study provides valuable insights into the effectiveness of digital banking adoption. Furthermore, the regression analysis identifies the most critical factors that drive satisfaction, thereby helping banks to focus on areas that require strategic improvement. bank digital services in India is generally positive, with many users satisfied with convenience, speed, and ease of use, but significant room for improvement exists in system reliability, security, and customer support to match or surpass private banks, as indicated by studies showing high satisfaction (75-80%) but also lingering concerns about glitches, advanced tech, and customer service responsiveness. The Introduction of digital banking has revolutionized the banking sector and modified the whole procedure of simple bank transfers. It has facilitated the customers assisting them to check their account details, pay online bills and transfer money from one account to the other in a faster way. This has helped the end user to enjoy a methodological financial life.