2026, Vol. 9, Issue 1

Consumer awareness of the availability of organic cosmetic and personal care products plays a crucial role in informed purchasing decisions. This study examines consumer awareness of organic cosmetic and personal care product availability across selected demographic groups in Himachal Pradesh. A descriptive and analytical research design was adopted, and primary data were collected from 450 consumers who had previously used organic cosmetic and personal care products through a structured questionnaire. Snowball sampling was employed to identify eligible respondents. The data were analyzed using descriptive statistics, independent samples t-tests, and one-way analysis of variance (ANOVA). The findings reveal significant differences in awareness based on gender and education, with female respondents and individuals possessing higher educational qualifications exhibiting higher awareness levels. In contrast, age was found to have no statistically significant influence on awareness. The study highlights the importance of demographic characteristics in shaping consumer awareness and offers valuable insights for marketers and policymakers in designing targeted awareness and communication strategies, particularly in predominantly rural regions.